Corus Entertainment's Kids Can Press will donate a portion of its revenues from the North American sales of its upcoming David J. Smith book, "This Child, Every Child: A Book About the World's Children", to the children's charity ONEXONE Foundation, founded five years ago.
Corus Entertainment will promote the book, the cause and the partnership through media airtime to support the initiative. Doug Murphy, president of Corus Television, noted: "Corus brands and characters reach kids and families throughout the globe. This is a wonderful fit and a unique opportunity for Corus to improve the lives of children by leveraging our platforms and properties to impact our partnership with the work of ONEXONE."
As "This Child, Every Child" illustrates, many children lack the basics they need to survive and thrive. ONEXONE is working to change that by making a difference in children's lives in Canada, the United States and around the world with programs dedicated to five fundamental pillars: water, health, education, play and food. Its programs range from the First Nations Breakfast program, which feeds 3,000 Canadian children daily, to the "Backpack" program in the U.S., which ensures the more than 90,000 children who participate in their schools' lunch initiative during the week do not go hungry on weekends, to the Millennium Villages program that helps thousands of kids get into school and stay in school in Rwanda.
Illustrated by Shelagh Armstrong, "This Child, Every Child" is in production now and will be published and distributed by Kids Can Press in March 2011 in Canada and the United States. "This Child, Every Child" is "a book about the world's children" that combines surprising statistics and a global perspective about what it means to be a child, the same approach that was used in Smith's "If The World Were A Village," a global best-seller, published in 17 languages and 20 territories worldwide, and also his most recent book, "If America Were a Village." Combined, the two books have sold more than half a million copies.