Dreaming of a Green Christmas
Closing the gap
As with almost any nonprofit organization, donor attrition is a persistent concern for The Salvation Army. Lockhart says the Western Pennsylvania Division has lost a significant number of donors each year for the last three years.
“In 2005, we had 32,000 donors who didn’t support the Army with a donation,” she explains. “That’s about 39 percent of active donors that lapsed.”