Dreaming of a Green Christmas
“If they signed up for that, they also wouldn’t receive a mail appeal every month,” she says, adding that the organization mails to its entire database at Christmas, no matter the frequency choices the rest of the year. Every donor also gets The Salvation Army newsletter.
Not entirely unique
Telemarketing isn’t entirely new to The Salvation Army. Brace explains that the division’s commander will leave phone messages for active donors, alerting them to upcoming mail drops such as the Thanksgiving and fiscal year-end appeals, for example.