Helping Your High-dollar Donors to Stand Out
4. Identify donor attachment to the organization: A donor’s attachment to a nonprofit organization also is an important factor in determining whether she’s a top-level prospect. Attachment often is defined by how long and how often a donor has given to a particular organization. Combine this information with her true ability to give to determine appropriate asking amounts. For example, a donor might be giving regularly to an organization, but the total gift amount might equate to well under 1 percent of her discretionary income.