Not to Be Indelicate, but …
“While nonprofits don’t have to adhere to the letter of the law in most cases, they should adhere to the spirit of it,” says Tanya Howe Johnson, president of the National Committee on Planned Giving, which has encouraged all organizations maintaining planned-giving programs to consult legal counsel to determine if they have disclosure obligations under the Gramm-Leach-Bliley Act. “We haven’t come out and officially said that charities should incorporate privacy policies regarding donor information because approaching donors with integrity is implied.”
Fundamental to successful fundraising at any level is the existence of a relationship built on trust, she says.
Paul Barbagallo is the former senior editor of FundRaising Success magazine and a freelance writer.