Not to Be Indelicate, but …
Clear from the start
“The biggest challenge we faced in creating the policy was making sure it was comprehensive enough to include all of our users, while also ensuring that it was well-written and easy to understand,” Dinkelacker says. “It took several weeks to reach a final version that we felt comfortable with but, of course, it remains organic and undergoes revisions when and if we deem [it] necessary to take new steps to safeguard our users’ privacy.”
On its Web site,VolunteerMatch walks visitors through a simple introduction of what it does and how it uses personal information collected online. It reads, in part:
“Our ongoing commitment to the protection of your privacy is essential to maintaining the relationship of trust that exists between VolunteerMatch and all of our users, whether they be nonprofit organizations, volunteers, volunteers with a personalized account, readers of our newsletters or other visitors to the site … We use the information we collect about you to facilitate the volunteering process and to provide information to you about VolunteerMatch ... We use return e-mail addresses to answer the e-mail we receive. Please be aware that, to the extent required to provide our services, we share your information with volunteers, nonprofit organizations or our partners, as applicable. … For newsletter subscribers, we may use our e-mail lists for sending out our newsletter and other VolunteerMatch ... communications. We do not ... sell, rent or trade our volunteer, administrator, nonprofit or general newsletter e-mail addresses to outside parties.”
Responding to user feedback about its privacy policies, VolunteerMatch decided to remove an online feature that allowed visitors to its Web site to list their names below volunteer opportunities.
“The thought behind this functionality, which had existed on VolunteerMatch since its inception, was that some volunteers might like to see their name associated with the organization or cause that they were interested in, as a way to show personalized support and to lend a sense of familiarity and camaraderie to each volunteer opportunity,” Dinkelacker says.