Introducing Beneflix: The Hottest New Online Address for Film and Philanthropy

Los Angeles, March 2, 2009 — Advancing widespread charitable giving into the digital age, the comprehensive new Web site Beneflix (www.beneflix.com) debuts today. Integrating the opportunity for novice filmmakers to gain valuable exposure and for charities to reach a previously untapped resource, Beneflix offers these two seemingly unrelated groups an unprecedented marketplace for networking and fundraising.

Given the national obsession with online video and the struggle lesser-known charities are facing during the global economic downturn, Beneflix fills the need for a communal online destination offering both entertainment and an opportunity to give back. Beneflix is the brainchild of Web designer James Malley, with backing from a group of industry professionals.

"The influx of video, as with most content on the Web, has become so overwhelming to the average consumer that it can be difficult to manage and digest. But at Beneflix, we've decided that even in today's dizzying viral marketplace, we can draw substantial attention to novice filmmaker's work, which will double as a philanthropic endeavor," said James Malley, founder of Beneflix. "The videos loaded onto Beneflix are, in effect, an ongoing fundraiser for charities, with benefits for both parties. The filmmakers have the opportunity to expand their fan base, while the charities gain exposure and increase revenue."

A launch party for Beneflix, sponsored by Cape North Vodka, will take place at Tribeca Cinemas in New York City on March 12, 2009.

First-Rate Service for Charities
All user transactions on Beneflix take place using what the site team has dubbed “cNotes.” Film makers upload a scene to kick off a movie fundraising drive and users then vote on what should happen in the next scene, by attaching cNotes ($0.25 each) to their preferred idea. These are donated to the charity indicated by the maker of the film, and the users effectively influence the outcome of the films with their charitable donations.