Innovairre to Invest $4.85M to Expand Operations in Bedford County

By Nhu Te

Innovairre Communications, a global manufacturer of direct mail fundraising campaign materials for the nonprofit community, will invest $4.85 million to add state-of-the-art digital printing equipment and expand its operations in Bedford County, Governor Ralph Northam announced in a press release.

“Innovairre’s expansion is great news for our region, creating new jobs by expanding their investment in Bedford and their commitment to our region. Keeping up with advances in technology is vital to success in any industry, and Innovairre’s decision to make that commitment to Bedford says a great deal about our labor force and business climate. I am pleased the Tobacco Commission supported this project, and I look forward to Innovairre’s continued growth and success.” — Delegate Kathy J. Bryon, Chairman of the Tobacco Commission’s Research & Development Committee

The investment will create at least 12 new jobs and 72 existing employees will be retained to operate the new equipment, with support from the Virginia Jobs Investment Program.

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Nhu is a content strategist with over a decade of experience improving the way social good brands engage and build connections through human-first storytelling. She currently leads NTB Content, a content marketing agency with a niche in digital fundraising and nonprofit tech.