i on Fundraising Technology: Your Online Presence — Is a Web Site Enough?

Is Google stealing traffic from your Web site? Maybe not intentionally, but the increasing sophistication of the search engine giant’s results page may be diverting your current and potential donors away from the very messages you want them to read. Try searching for any reasonably well-known charity on Google, and you’ll get the search engine’s results page, which is known as a SERP in the IT business.