How Powerful Are Visuals for Nonprofit Marketing?
Did you know there’s something called “mutton busting,” a rodeo event similar to bull riding where little kids compete to see who can ride a sheep for the longest? Most kids last mere seconds.
Did you also know that you’re 65 percent more likely to remember this information about mutton busting three days from now because I included a relevant (and truly priceless) image with it?
That’s just one of the insightful statistics HubSpot highlighted in its post, “37 Stats You Should Know About Visual Content Marketing in 2016.” The remaining 36 are just as impactful when it comes to getting your message out there—and read, remembered, shared, etc.
While each statistic included is a lesson in itself, looking at all 37 together provides even further understanding. In fact, it makes them sound—dare we say it—logical.
If content with relevant images gets 94 percent more views than content without relevant images, it would make sense that a significant percentage of marketers (39 percent) believe that more of their budgets should go toward acquiring and creating compelling visuals. Doesn’t it?
Try this one. If people are more likely to read information when it’s combined with appropriate images, what happens when the two are combined in an infographic? Well, it gets a lot of eyes on it—and a lot of shares.
On social media, infographics are “liked” and “shared” three times more than any other type of content. That probably has something to do with why 60 percent of marketers are predicting infographic usage will increase this year.
But even regular, relevant images up the share-ability rate, as articles that include an image once every 75 to 100 words get, on average, double the amount of shares than those posts with fewer images.
Overall, content with visuals—including video—is 40 times more likely to get shared than other content. So is anyone surprised 71 percent of online marketers are using visuals in their social media marketing tactics? (We’re surprised the number isn’t higher.)
Any of these statistics on their own are powerful, but when taken together, they allow us to synthesize the information and figure out how to achieve even greater results via visual content marketing.
Read the full roundup of the valuable statistics here.
Allison Ebner is content editor for Promo Marketing, NonProfit PRO and Print+Promo. Reference any animated movie, "Harry Potter" character or '80s band and you'll become fast friends.