They're Out There

As a fundraiser, you might be asking yourself, “What am I thankful for this Thanksgiving?” Well, here’s one suggestion for what you should be thankful for, even if you don’t know it yet.

One of my colleagues calls them “hidden heavies.” I’ve heard others refer to them as “nuggets of gold.” They’re the donors — undetected — on your donor file today who have the ability to give significantly larger gifts. In fact, not only do they have the capacity to give more, they’re just waiting for you to ask.