'Happily Ever After' Is Possible
As you plan the last quarter of 2012 and look ahead to 2013’s fundraising calendar, here are some things to think about to improve your chances of “happily ever after.”
Put your best foot forward
When you sit down to write a letter or an e-appeal, you have (hopefully) identified your offer, you have a story that shows impact, and you may have a premium or a freemium. What do you lead with?