Hands-on Advice for Winning Management Support

When it comes to getting leadership buy-in, most times you have to rely on the proof that’s in the pudding.

Paige Meriwether, director of development at KUED, a Salt Lake City public television station, knows this well. Not long ago, she says, managers at some public radio stations began putting pressure on their corporate-support departments to put a more commercial-media spin on their case for corporate support, basing it on the number of spots the corporation has with the station. In some cases, corporate-support departments were given financial incentives as well.