Gravyty Announces Integration With DAFpay
Gravyty, a provider of engagement and fundraising technology, announced the launch of the DAFpay feature, an innovative payment option that lets donors give from their DAF to 501(c)(3) registered nonprofits directly through the Gravyty digital giving platform.
This exciting new feature is powered by our partnership with Chariot, the creator of DAFpay and a DAF solutions provider to nonprofits.
"DAF donors can often be a nonprofits' most highly valued and consistent supporters. Through Gravyty's powerful DAFpay integration, we enable fundraising organizations to offer an optimized digital giving experience for their supporters," said Josh Robertson, Global Vice President of Product at Gravyty.
DAFs are the fastest growing vehicle in philanthropy, having grown from 7% of annual charitable contributions in 2017 to 17% in 2022. By the end of 2022, there was $230 billion in DAF accounts and $52 billion was given from DAFs to nonprofits (source: Giving USA and National Philanthropic Trust). The problem is that DAF giving has always been disconnected from an organization's fundraising efforts and giving campaigns. Since DAF donors couldn't use their DAF in any giving forms, too much money has stayed in DAFs instead of moving to operating nonprofits in need faster.
"We're thrilled to partner with Gravyty and together provide a more powerful giving experience," said Drew Schneider, Co-Founder and CPO at Chariot.
"Organizations that implement DAFpay are finding more DAF donors, building better relationships with them and improving their internal processes. It's an incredible opportunity for nonprofits because DAF donors' average gift size is nearly $5,000 - that's 24x the average online credit card gift!"
"The Gravyty team is deeply committed to developing innovative solutions that help fundraisers meet their goals," said Gravyty President Sevonne Eliyahu.
The preceding press release was provided by a company unaffiliated with NonProfit PRO. The views expressed within do not directly reflect the thoughts or opinions of the staff of NonProfit PRO.
