Good to Great: Growth Strategies for Up-and-Coming Nonprofits
How to go from good to great and incorporate ways to take your organization to the next level.
That's why "good is the enemy of great," says Bernard Ross, director of the Management Centre (=mc), an international management consultancy for nonprofits. Ross took this notion from acclaimed author and leadership guru Jim Collins' book, "Good to Great." It's been the foundation of Ross's work, utilizing Collins' teachings to help nonprofit organizations go from "good" to "great."
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