D.C. Nonprofit Conference Roundup: Goldilocks and Mid-Level Givers
In the session "Three Bears — How to Plan a Mid-Level Program That Is Just Right for Your Organization," at the DMA 2010 Washington Nonprofit Conference, speakers Jann Schultz, director of donor relations at Operation Smile; Susan Paine, director of direct marketing at the Human Rights Campaign; and Cathy Finney, associate vice president at MINDset direct, offered the following keys to success when planning a mid-level giving program:
- Understand the budget implications: Creating a mid-level program doesn’t mean an exorbitant investment.
- Collaborate: Utilize resources organization-wide, from broad-based to major gifts.
- Plan: Know what’s coming up, plan to include higher-value donors accordingly and develop strategies around existing efforts.
- Utilize resources properly: Understand the importance of staff in building relationships, and utilize staff interaction when possible.
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