D.C. Nonprofit Conference Roundup: Goldilocks and Mid-Level Givers

In the session "Three Bears — How to Plan a Mid-Level Program That Is Just Right for Your Organization," at the DMA 2010 Washington Nonprofit Conference, speakers Jann Schultz, director of donor relations at Operation Smile; Susan Paine, director of direct marketing at the Human Rights Campaign; and Cathy Finney, associate vice president at MINDset direct, offered the following keys to success when planning a mid-level giving program: