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“The promise of the Internet wasn’t ever really capitalized on. But for every deluded or misguided marketer thinking about clicks and conversions, there’s a marketer using the Web truly as a transformational tool. That means harnessing the Web’s network capabilities to build partnerships through conversations and shared experiences in virtual worlds like Second Life and Cyworld.”
— Joseph Jaffe, author of the book “Join the Conversation,” quoted in “Start the Conversation,” an article by Samar Farah in the March issue of Deliver magazine.