Giving Amplified Launches With $1B in Donated Gift Cards for Charities

An impact-focused coalition of business leaders and philanthropists launched Giving Amplified, a new initiative dedicated to helping to connect entrepreneurship with philanthropic impact. Giving Amplified is launching with $1 billion in gift cards from participating businesses to help underserved communities, made possible by more than 1,500 private donors participating in the organization’s inaugural annual campaign.

“Giving Amplified exists to bring together entrepreneurship and philanthropic impact,” said Janna Scott, co-founder of Giving Amplified. “We’re building an ecosystem of mission-driven businesses, donors, charities, and professional services experts that work together to create American jobs and ensure that innovative products and services reach the underserved communities that need them most. Through collaboration, we’ve found we can have an immense multiplier effect on charitable giving that supports both job creation in participating companies and human impact in vulnerable communities. I’m inspired by the community that has already come together in this work and excited to continue to grow and scale its impact.”

Giving Amplified is a Tampa-headquartered organization founded by a community of philanthropic-minded founders, business leaders, attorneys, and investors. The organization is led by co-founders Janna Scott, Christopher A. Hynes, and Faizan Niazi. Scott – an entrepreneur, CEO of the compliance firm DeFi Tax, former daycare worker and Child Protective Services case aide, and spouse of an Iraq-deployed U.S. Marine veteran and first responder – has long worked with local schools to provide groceries, emergency housing, and financial support to homeless youth, families of injured and wounded first responders, and individuals in crisis. Hynes is an attorney with 30 years of practice and previously served as Director of Development for a charitable organization operating a private boarding school in rural Massachusetts for children with learning disabilities. Niazi holds a Doctor of Pharmacy degree, and is a scientist, entrepreneur, and investor dedicated to empowering orphans and vulnerable youth with the tools to shape their own futures.

As part of their business and charitable work, Scott, Hynes, and Niazi began to encounter other mission-oriented founders who were struggling to find ways to both grow their business and connect their products with underserved communities who otherwise could not afford them – as well as donors who wanted greater control, accountability and impact in their charitable giving. Together, they envisioned a new model integrating business, philanthropy and funders working in partnership to amplify and maximize each other's impact to create jobs in America and help underserved communities. Giving Amplified grew out of that effort, with Scott, Hynes, and Niazi working behind the scenes over the last year to secure commitments and to connect causes, companies, and people in a shared mission to combine entrepreneurial growth and philanthropic impact.

An Innovative New Approach for Partnering Businesses, Charities, & Funders

At the heart of Giving Amplified’s work is an innovative new model that connects entrepreneurship with philanthropic impact through a unique model that pairs mission-aligned donors with partner companies, funding gift cards that can be redeemed by charitable organizations servicing under-resourced communities.

Charities receive innovative products and services they otherwise could not access. Mission-driven U.S. companies gain access to structured cash resources to scale, create jobs and deliver their products to vulnerable youth, veterans, first responders and other worthy causes. Participating donors simultaneously strengthen leading charities and innovative businesses, with rigorous transparency and accountability mechanisms for how their funds are used.

Giving Amplified’s Projected Impact

Giving Amplified is launching with charitable contributions valued at $1 billion from participating private donors, and businesses.

Participating companies in Giving Amplified’s inaugural year provide a wide range of products and services – from tax services and financial planning, to AI analytics tools, and health and wellness products. These companies include DeFi Tax, Neural Earth, DNA Vibe, Nano Genesis Labs, and Luminous Micro. The charitable donations made possible through Giving Amplified include:

• Providing free tax compliance and financial reporting services to help veterans, veteran-affiliated programs, and other under-served groups properly manage tax obligations, improve financial stability, and reduce administrative burdens so they can focus on their core missions;
• Making wellness products free to help alleviate pain, manage stress and improve recovery available for first responders and underserved youth;
• Providing powerful new data processing and AI-powered geospatial analytics tools to research institutions.

Participating charities include American Veterans (AMVETS) Post #12, Federal Law Enforcement Officers Association Foundation, National Foundation for Integrative Medicine (NFIM), the SETI Institute, and Children of Adam.

AMVETS Post #12 Commander Tony Goodesmith:

“AMVET’s work is focused on improving the quality of life for veterans, their families, and their communities. We help veterans navigate their benefits claims, so they get every penny of what they’ve earned. We help them find good jobs and safe housing. We help them find mental health services, so they can get the care they need before the crisis hits. Thanks to the generosity of the Giving Amplified campaign, we’ll be able to bring many more veterans into the fold, and serve them even better. Thank you to Giving Amplified for laying out a new blueprint for charitable giving: one that brings to bear the financial firepower of the private sector, the genius of some of the brightest entrepreneurs, and the know-how of those of us on the frontlines.”

FLEOA Foundation President, Jon Adler:

“Giving Amplified recognizes the importance of investing in the mental, physical, and emotional health of the men and women who serve. Our new partnership with Giving Amplified aligns with the spirit of their noble objective of alleviating pain and managing the stress and recovery of the surviving families of our fallen law enforcement heroes."

DNA Vibe Founder & CEO, Perry Kamel:

“By uniting DNA Vibe's SHINE movement with Giving Amplified, there’s no end to the good we can do as we foster healthy people and healthy communities. Our regenerative, pain-relieving wearable technology isn’t just changing the lives of people who use it. It’s changing the lives of the people who make it, too. With the help of Giving Amplified and our work with the National Foundation for Integrative Medicine, we’re taking our Jazz Band directly to the people who could most benefit from it – high school and college athletes, veterans, seniors, and people with disabilities. We’re making all these products in Local Advanced Manufacturing Pods (LAMPs), restoring economic vitality and creating opportunities in communities across the country.

National Foundation for Integrative Medicine Executive Director, Dr. Peter Demitry:

“Every expansion of our capacity means more people connected to care and more lives saved. The National Foundation of Integrative Medicine is improving patient outcomes through accessible medical innovations, and our work with Giving Amplified advances this goal. We look forward to incorporating new, innovative technologies into our patient support and practitioner-led initiatives through this partnership. Giving Amplified is going to help us help veterans, athletes, grandparents, kids, and everyone who will walk into a doctor’s office and be truly seen, heard, and helped.”

Luminus Micro CEO, Russ Meek:

“I’m proud to lead a company committed to delivering our impactful healthcare technology first to those who need it most. That’s the spirit of Giving Amplified, whose brilliant campaign helped us accelerate our product launch, and now established charities can gift these ‘super-powers’ to those who normally wouldn't get early access. We are excited to know our portable microsurgical devices will soon be helping veterans, first responders, front-line heroes, and people in remote or challenged regions where little medical care exists at all.”

Nano Genesis Labs CEO, Ugo Amobi:

“Thanks to Giving Amplified, we’re going to be able to get more of our products into the hands of people who need them most – delivering not only relief but hope to our veterans, our first responders, and people from all walks of life who have been searching for treatments that actually work.”

Giving Amplified plans to grow its impact in 2026 with more companies, charities, and individuals.

Source: Giving Amplified

The preceding press release was provided by a company unaffiliated with NonProfit PRO. The views expressed within may not directly reflect the thoughts or opinions of the staff of NonProfit PRO.