Givebutter Integrates Cash App Pay to Help Nonprofits Reach Younger Generation of Donors
Givebutter, a nonprofit fundraising and CRM platform, announces the integration of Cash App Pay as a new way for organizations to accept donations and sell tickets. Cash App Pay is a fast, secure payment method that allows customers to use their Cash App account at checkout, joining Givebutter's extensive suite of payment methods. The addition of this integration gives nonprofits access to the widest network of payment methods available, offering donors more ways to give when, where, and how it suits them best.
As demand for fast, mobile-friendly gifting grows, nonprofits must adapt to meet the expectations of modern donors. With over 72% of self-reported Cash App users aged 18-341 and 46% of Gen Z refusing to make a purchase if the merchant doesn't accept their preferred form of payment2, adding Cash App Pay to Givebutter's suite of payment methods helps nonprofits connect with the next generation of supporters.
"Today's donors expect to give on their own terms, using the payment methods they already know and trust," said Max Friedman, CEO of Givebutter. "By adding Cash App Pay to our platform, we're making it easier for nonprofits to meet supporters where they are and remove friction from the giving experience. The result is more opportunities for nonprofits to engage donors and amplify their impact."
"We know that younger consumers want flexibility in how they pay and meaningful ways to make an impact," said Tanuj Parikh, Head of Sales, North America of Cash App Commerce. "Through the strength of our partnership with Stripe, we're bringing Cash App Pay to Givebutter, we're making it easier for millions of people to donate to meaningful causes using their preferred payment method, right at checkout."
Small-dollar donations are driving nonprofit growth. From January to July 2025, 95% of donations on Givebutter were under $500, making up half of all donation volume. To unlock the potential of these grassroots donors, nonprofits need to make giving simple and accessible. By adding Cash App Pay to its suite of payment options, including Apple Pay, Google Pay, Venmo, PayPal, ACH, DAF Pay, and credit and debit cards, Givebutter helps organizations engage everyday donors and streamline donating.
The preceding press release was provided by a company unaffiliated with NonProfit PRO. The views expressed within may not directly reflect the thoughts or opinions of the staff of NonProfit PRO.
