American Lung Association Launches Re-tooled Web Site

Among the many items on its agenda, the ALA has streamlined its online navigation system, making it more efficient for the public to search. Also, with more than 70 local lung associations to account for, the organization has expanded its Web capability in-house by designing universal page templates. The new system will allow all areas of ALA staff to more easily add and update content, without labor-intensive obstacles on the back-end.

“Years ago, in a direct mail discussion, we would have been saying, ‘Boy, we’d sure like to get higher gifts and bring in younger people,’” Burwell says. “But we would struggle to do that with direct mail. Now, that’s exactly what we’re getting on the Web.”

The fine-tuned, fresh face of lungUSA.com will launch sometime during the first quarter of 2004.