Five Tips for Gutsy Viral Marketing
4. Make supporters into heroes. It’s a simple message: “It’s all about the customer.” … Donors are people, and people love to be praised, cared for and made to feel special.
5. Make existing communication networks work for you. The Internet turns strangers into friends. Sites such as LinkedIn exploit these relationships. Place your message into existing communications, and your message goes out to one person’s broader network, which could consist of hundreds or thousands of people. Good marketers have long understood the power of these human networks and work to capitalize on them.
Steve Gershik is the director of marketing innovation at Eloqua Corp., a Toronto-based supplier of automated demand-generation applications and expertise for B-to-B marketers. Reach him at firstname.lastname@example.org.
This article originally appeared late last year in eM+C Weekly, the weekly e-letter of FundRaising Success sister publication eM+C.