Finding Your Direct-Mail Donors — Online
Direct-response, cookie-based targeting can be a sweet, multichannel treat.
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We would love to hear of any examples where nonprofits tested targeting nondonor supporters (e.g., e-newsletter subscribers, event attendees and other warm prospects). Please let us know of your experiences with cookie-based targeting. Email Karin at firstname.lastname@example.org or Jeff at Jregen@weta.org
(With special thanks to Michal Heiplik at the Contributor Development Partnership, David Preston of TPT and Jay Janszen of Blackbaud for their invaluable insights in writing this column.)
Karin Kirchoff is vice president at MINDset Direct. Reach her at email@example.com. Jeff Regen is vice president of development at WETA TV 26 and Classical WETA 90.9 FM. reach him at firstname.lastname@example.org
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