Executives Urged to Donate Expertise — Not Just Money — to Charity
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March 26, 2009, The Sacramento Bee — A new brand of philanthropy has arrived in the capital region.
The concept: Get executives to open their wallets with monetary donations. That's a given. But also encourage get them to be hands-on, donating expertise in marketing, accounting and other bottom-line issues to help nonprofits run more efficiently.
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