Focus, People! Focus!
I’m all for paying attention to the world we live in and making a difference. You don’t need to limit your personal impact to the mission of your organization.
Here’s how you do it: as yourself. Not as an organization. Not as a sector.
If the organization you’re part of is not addressing a specific issue you care about, find one that does. Support it with your voice, your time and your money. It’s even possible that you need to change jobs to better align your passion with your profession.
By all means, work for peace, justice and the American way. Just don’t drag your donors along. They have their own causes. FS
Jeff Brooks is creative director at Columbia, Md.-based database marketing agency Merkle.