Who Do You Represent?

[Editor's Note: This article is based on the keynote presentation, "Telling a Bigger Story: A New Engagement Paradigm For Better Appeals," held on July 27 at the 2010 Bridge Conference in National Harbor, Md.]

It's 2010, and it's getting easier to tell the story about the people you serve. All you need is a cheap Flip Video camera, a social-media platform and a few solid questions to ask. The story is just waiting to be told.