An Interview With Josh Horwitz, Executive Director, Educational Fund to Stop Gun Violence

FS: Can you share a recent fundraising success? Why was it successful?
JH: This year we have begun to focus more on some of the loyal donors to our direct-mail program, reaching out to them personally for face-to-face meetings or phone calls to keep them better informed and to solicit project funding in addition to annual gifts. This is an ongoing, longer-term strategy, but we have had some significant success in inspiring longtime direct-mail donors to increase their giving through this more individualized approach. Personal attention to donors and connecting with prospective donors in person or on the phone has been the key.