An Interview With Josh Horwitz, Executive Director, Educational Fund to Stop Gun Violence
FS: Things you would do differently with your fundraising?
JH: Over the past few years, we've had to confront the issue of how we can improve our personal connections with donors and maintain good contact with older donors who may not be as active on social media. We've had to examine how we can supplement our strengths communicating via social media with continuing more traditional ways of reaching donors. We could have done a better job of offline communication and are working to improve on that front.
FS: What is your organization's fundraising philosophy?
JH: We try to let our combination of passion and expertise on the issue of gun violence prevention speak for itself. We tap in to the passion and personal experiences of our staff to communicate the need for our work to grantmakers and prospective donors. We try to diversify funding sources as much as possible to weather the financial difficulties that affect all small nonprofits.
FS: What advice would you give to organizations similar to yours in size and annual operating budget?
JH: Never, ever stop doing good work. Even in the face of financial difficulties, don't neglect your best program work. Organizations need to show that serious challenges won't render them incapable of delivering innovative, effective programs. If you lose focus on doing impressive work no matter what, you'll have no way to convincingly ask funders for help when times get tough.