Do You Hear Us Now?
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UNCOVER
Either via surveys that can be disseminated electronically or through regular mail, random polling of top donors and prospects, focus groups and/or conversations held during discovery calls, you can identify what makes your organization unique in your constituents' minds -- what they want to hear about, when they want to hear it, how often and in what manner. You can also uncover the "big idea" that transcends what your organization does and inspires people to give to you -- if you ask the right questions.
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- Donna M. Finley
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