Direct Mail on a Limited Budget

Additional tips for making sure the format is easy for reading: indent every paragraph; be conscious of white space -- the eye needs rest; avoid paragraphs more than seven lines long; vary the size of paragraphs; use bullets and indented paragraphs; and use centered and underlined subheads.

Lisa Shay is chief development officer at Girls Inc. of Metropolitan Dallas, a nonprofit that provides female-focused programs that empower girls to take charge of their lives. Girls Inc. provides a safe haven for over 2,000 girls annually after school and all day during the summer at six centers located in West Dallas, South Dallas, Oak Cliff, Love Field, and Pleasant Grove, Texas. Shay can be reached at 214.654.4553.