West Dallas

Direct Mail on a Limited Budget Sept. 20. 2005 By Lisa Jones Shay, CFRE So many of us in the nonprofit world are on tight budgets and can't afford to hire a direct-mail agency. Many fundraisers think of direct mail as a fundraising letter that comes from a nonprofit organization and describes its needs, and then requests gifts of support to help it fulfill its mission. Not true! An effective fundraising letter: is an appeal from one person to another; describes an opportunity for the recipient to meet personal needs by supporting a worthy charitable organization; and invites the recipient to take specific and

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