Sending Feathers, Making Friends
Creative thinking can push your direct mail to new heights.
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So the question is, how do we make the offer more irresistible without pushing package costs into the stratosphere? Or, how can we make the offer more meaningful, tangible and harder to discard?
They’re tough questions for mailers of all types, but the most successful fundraisers never stop asking them, taking calculated risks to test into winning answers. FS
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- Places:
- New York City
Kimberly Seville
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