Sending Feathers, Making Friends
Creative thinking can push your direct mail to new heights.
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Then the postscript turns it around to make it about me, too. “And if you’d like a feather for yourself, just let us know. After all, you deserve a feather in your cap, too.”
Given what Sesame Workshop does for kids in the areas of laughter, learning, respect, understanding, and helping them to be resilient and flexible in a rapidly changing world … I think I just made a dent in my Christmas shopping!
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Kimberly Seville
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