Cows and Chickens and Naked Celebs! (Oh My!)

In our January cover story, Associate Senior Editor Melissa Busch explores how PETA’s in-your-face campaigns get people talking, listening and, ultimately, giving.

Special Report on Direct-Mail Basics
The first installment in our year-long Fundraising 101 series focuses on direct mail, with features including "7 Rookie Copywriting Mistakes to Avoid," "10 Things You MUST Know About Direct-Mail Fundraising in a Tough Economy," "3 Things You Absolutely Must Know About Paper This Year," and "An Alternative to the Traditional Envelope."