E-Philanthropy June 1, 2012 Attention! Social Media Does Not Equal Fundraising! In a nutshell, your mantra should be, ‘Community first, monetize later.’ By Ephraim Gopin Facebook Facebook Twitter Twitter LinkedIn LinkedIn Email Email 2 Comments Comments Whenever you can, look to help members of your community, share and retweet their content and, yes, engage the heck out of them! Why? To some of you out there, the "why" of a social-media strategy is simple: Q: Why are we entering the social-media arena? A: To fundraise! NOOOO! Remember those sobering stats from 2010 at the beginning of the article? If not, check again. « Previous 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 AllNext » 2 Comments View Comments Companies:American Red CrossGoogle Ephraim Gopin Author's page Related Content Content Creators: A New Channel for Social Good 4 Ways to Amplify Your Nonprofit’s Great Content Harnessing Social Media for Online Fundraising Viral Challenges for Nonprofit Marketing Success Nonprofits Must Innovate Their Marketing Strategy 11 Commandments of Engagement Comments
Attention! Social Media Does Not Equal Fundraising!
Whenever you can, look to help members of your community, share and retweet their content and, yes, engage the heck out of them!
Why?
To some of you out there, the "why" of a social-media strategy is simple:
Q: Why are we entering the social-media arena?
A: To fundraise!
NOOOO! Remember those sobering stats from 2010 at the beginning of the article? If not, check again.