E-Philanthropy June 1, 2012 Attention! Social Media Does Not Equal Fundraising! In a nutshell, your mantra should be, ‘Community first, monetize later.’ By Ephraim Gopin Facebook Facebook Twitter Twitter LinkedIn LinkedIn Email Email 2 Comments Comments What are the short- and long-term goals of your program? What kind of content will you be pushing out? What are the guidelines for your community manager? 1. Goals Any good strategy begins with identifying measurable short- and long-term goals. In terms of social media, you can consider the following factors: « Previous 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 AllNext » 2 Comments View Comments Companies:American Red CrossGoogle Ephraim Gopin Author's page Related Content Content Creators: A New Channel for Social Good 4 Ways to Amplify Your Nonprofit’s Great Content Harnessing Social Media for Online Fundraising Viral Challenges for Nonprofit Marketing Success Nonprofits Must Innovate Their Marketing Strategy 11 Commandments of Engagement Comments
Attention! Social Media Does Not Equal Fundraising!
1. Goals
Any good strategy begins with identifying measurable short- and long-term goals. In terms of social media, you can consider the following factors: