You’re Not Nike — Get Over It
Trouble is, the entire branding exercise was destined to hurt fundraising revenue from the start. And not because they mucked it up: They may or may not have done that, but either way, corporate-style branding always hurts nonprofit fundraising.
That's right: Corporate-style branding backfires for nonprofits. No matter how well you do it. It simply chases away donors. You might as well mandate that every piece you send out has a big red label that says DONORS, GO AWAY!