Corporate Philanthropy Grapples With How to Create Giving Programs
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April 27, 2010, Chronicle of Philanthropy — Many companies are in the midst of transformation in the way they think about creating social good -- and are interested in finding models in which they can simultaneously improve the world and their bottom line, participants in a session for corporate grant makers said today.
In a talk at the annual Council on Foundations conference, Kyle Peterson, managing director of FSG Social Impact Advisors, said that businesses have moved in the last 10 years from ignoring or understating problems to wanting to solve them and believing that doing so can be beneficial to their companies.
"What we're looking at now is how to move toward more shared value," Mr. Peterson said.