Convio Recognizes Nonprofits for Innovation in Online Marketing, Fundraising, Advocacy and Email Marketing at Summit 2009
Best use of Open
Insight for Living, the Bible-teaching radio ministry of Chuck Swindoll, received an Innovator Award for their innovative use of a donation form widget built into the web page wrapper to boost their year-end fundraising campaign. This method provided supporters with an easy and streamlined way to donate online without leaving the page they visited. Being one of the first among faith-based nonprofit organizations to leverage the Donations API, Insight for Living was able to integrate their fundraising efforts to other branded offline and online efforts.
Constituent Empowerment
Jumpstart, an organization that brings college students and community volunteers together with preschool children for yearlong, individualized tutoring and mentoring, was presented with an Innovator Award for its Read for the Record campaign. This annual, international campaign brings preschool children together with valued grownups in their lives to read the same book on the same day, in communities worldwide. Jumpstart’s online campaign engaged constituents worldwide and empowered them to reach out to their own personal networks to promote participation. The campaign’s virtual book drive has raised $130,000 over the past two years; and the 1,000,000 participants in this year’s reading campaign was a dramatic increase from the 78,000 participants during its first year.
CRM Visionary with Common Ground™
Second Harvest Heartland, the Upper Midwest’s largest hunger-relief organization, was presented with an Innovator Award for their pioneering spirit and vision to utilize online constituent relationship management (CRM) solutions to consolidate data and to track and manage all of the relationships that are critical to fulfill their mission. The organization plans to manage everything from food and money donations to sponsor and volunteer information as well as its food distribution network. By being able to track all of this data in one system will help the organization know where its services are most needed across the 59 counties they serve, and will be vital for reporting back to donors and government agencies.
Email Communications
The Canadian Cancer Society, Ontario Division, a provincial division of the national community-based organization of volunteers, whose mission is the eradication of cancer and the enhancement of the quality of life of people living with cancer, was presented with an Innovator Award for their communications to promote the organization’s 2009 Relay For Life events. Canadian Cancer Society used Convio functionality to send email strategically for recruiting past Relay For Life participants, converting past donors into participants, and increasing overall participation, fundraising, and retention of the current year’s participants.
