Convio Recognizes Nonprofits for Innovation in Online Marketing, Fundraising, Advocacy and Email Marketing at Summit 2009
California State Parks Foundation, a nonprofit organization dedicated to protecting, enhancing and advocating for California’s magnificent state parks, was presented with an Innovator Award for their online campaign against cutting the budget for California’s state parks by $70 million. Within four months of launching the online campaign, the organization tripled its email file, adding an average of almost 30,000 email addresses per month. The online campaign was mounted in early 2009 in response to the California governor’s proposed budget cuts that would force the closure of 220 state parks.
Physicians Committee for Responsible Medicine (PCRM), a nonprofit organization that promotes healthy, plant-based diets for disease prevention and modern, nonanimal methods in medical education and research, received an Innovator Award for their use of Convio Online Marketing solutions to develop a year-end giving campaign that combined an advocacy component and a matching gift challenge. As a result of the campaign, over 900 gifts generated a 300 percent increase over the previous year’s online campaign.
Best Overall Use of Convio
World Wildlife Fund, the world’s leading conservation organization, received an Innovator Award for their use of Convio Online Marketing suite to improve fundraising, advocacy, email capabilities and website management. By customizing content based on constituents’ interests and past actions, integrating offline and online campaigns, and launching multi-series email campaigns, response rates have increased by as much as 40 percent and online revenue has jumped by nearly 80 percent.
The L.A. Gay & Lesbian Center and San Francisco AIDS Foundation received an Innovator Award for their creation of AIDS/LifeCycle, a seven-day bike ride from San Francisco to Los Angeles that raises money and awareness for HIV and AIDS services. Using Convio TeamRaiser™, the two organizations were able to mobilize volunteers and give registrants the ability to use the web, email and tap into their online social networks such as Facebook to connect with friends and family to support their event participation.
Jewish National Fund, a global environmental leader working to care for the land of Israel, received an Innovator Award for their strategy and development of the organization’s new website. They worked with Convio to redesign their website based on stakeholder and constituent research to create a more dynamic, personalized experience. The new site has enabled the creation of new online initiatives to improve education and awareness, while leveraging integrated fundraising tools to better engage donors and create a consistent web presence across all online properties.