A Real Direct-mail Mystery
A sexier campaign
But back to Huntsinger’s idea. The consensus was that is was brilliant. A shiny, new car with juicy options no doubt would make for a sexier campaign than a cash prize.
But there was a fly in the ointment from the get-go. Castle and company rejected the idea because they feared that showing the car could be construed as a product endorsement, which is exactly what CU absolutely could not allow.