Communication and Courage
When the economy went sour, the leadership at Allied Jewish Federation of Colorado realized it needed to reimagine the organization. From there, a three-year transformation started with a name change.
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Despite all the changes, fundraising is up about 2 percent over the same time last year, Seserman says, which is pretty amazing.
“As far as results, we don’t really have many yet. So I can’t say if this was a no-brainer success,” he says. “But I can say that we’re holding steady, even given all the change. We’re starting to see a growing comfort level and support. And a renewed energy.
“You can say we got our strut back,” he adds. “We’re not dancing in the hallways yet, but we’re feeling confident around who we are and what we do.”