Communication and Courage
When the economy went sour, the leadership at Allied Jewish Federation of Colorado realized it needed to reimagine the organization. From there, a three-year transformation started with a name change.
The courage part came, he says, in the form of fearless self-assessment and the ability to actually move forward with the resulting plans.
“We wanted to be on the leading edge of change but not the bleeding edge,” Seserman says. “The change took time; it took brainstorming, looking at options, getting buy-in. In the end, we just had to have the courage to take a shot. We stood a stronger chance of success in the future if we made changes from a position of strength — before our weaknesses made us more vulnerable.”
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