Columnist confesses: 'I Read the National Enquirer!'
I point out these things just as examples of strong communication. You don’t have to follow the Enquirer’s specific techniques. In fact, you probably shouldn’t. But if you read this great American publication from time to time and overcome your high-toned distaste for it, you’ll get some great ideas that will make you a better fundraiser. FS
Jeff Brooks is creative director at database marketing agency Merkle.