Children’s Miracle Network Hospitals Named 2020 Peer-to-Peer Fundraising Organization of the Year
Children’s Miracle Network Hospitals has been named the Peer-to-Peer Fundraising Organization of the Year by the Peer-to-Peer Professional Forum for its groundbreaking campaigns reaching nontraditional audiences.
Children's Miracle Network Hospitals’ (CMNH) Dance Marathon program raised an estimated $44 million for the organization’s hospitals in 2019 — ranking it among the largest peer-to-peer fundraising campaigns in North America and continuing its recent growth. Dance Marathon’s unique model centers on holding peer-to-peer events on college campuses — relying heavily on college-aged volunteers and donors.
Launched in 2008, CMNH's Extra Life was the first program focused on playing games to bring in substantial revenue. It has set the standard for virtual and streaming fundraising. In 2018, Extra Life became the first program of its kind to earn a spot on the Forum’s annual list of the top 30 U.S. peer-to-peer fundraising programs. In 2019 Extra Life raised an estimated $15 million.
“CMNH is honored to be recognized as the Peer-to-Peer Forum’s Organization of the Year. Our peer-to-peer fundraising programs, Dance Marathon and Extra Life, have been key to our organization’s success, collectively raising nearly $60 million in 2019,” said John Lauck, CMNH's president and CEO
“Looking forward, peer-to-peer fundraising will play a key role in helping us raise more funds for local children’s hospitals and change the future of pediatric healthcare.”
CMNH's focus on peer-to-peer fundraising is relatively new. While Dance Marathon was founded in 1991, it wasn’t until 2007 than the organization managed it as a peer-to-peer program. Prior to that, Dance Marathon was managed as part of the nonprofit’s corporate partnership program.
Extra Life, meanwhile, was launched in 2008 — making it one of the youngest programs among the top 30 U.S. campaigns.
“Children’s Miracle Network Hospitals has been one of the most notable peer-to-peer fundraising success stories in recent memory,” said David Hessekiel, founder and president of the Peer-to-Peer Professional Forum. “During the past decade, the organization has fully embraced peer-to-peer to not only raise money, but to build valuable, ongoing relationships that will help support its work for decades to come. As a result, it is proving what’s possible when you develop compelling campaigns for nontraditional audiences.”
Peer-to-peer fundraising is the practice of having a nonprofit’s supporters take part in an activity such as a walk, bike ride or other real or virtual challenge and reach out to their friends, family members and colleagues for donations. Collectively, peer-to-peer programs raise billions of dollars annually for thousands of nonprofits nationwide.
While, in the past, the most successful peer-to-peer programs focused on traditional activities such as walk-a-thons and long-distance bike rides, a new wave of organizations has been finding success by developing campaigns that appeal to a more diverse array of activities and audiences.
Children’s Miracle Network Hospitals’ success shows that these more creative campaigns can engage new supporters and have a huge impact on their fundraising.
“Throughout our history, CMNH has relied on the support and involvement of communities of individuals that are as varied as the hospitals in our network,” said Clark Sweat, the organization’s chief revenue officer. “We have found tremendous success in bringing communities together and giving them an opportunity to do extraordinary things for the kids.
“Peer-to-peer fundraising has a transformative impact not only on our network, but also on the lives of those who choose to become involved. We are certain this is the key to our success, providing powerful communities with the tools, resources, support and inspiration they need to change kids’ health and change the future.”
CMNH will accept the Organization of the Year award at the Peer-to-Peer Professional Forum’s annual conference in Austin on Friday, Feb. 28.
Source: Peer-to-Peer Professional Forum
Editor's Note: This press release was provided by a company unaffiliated with NonProfit PRO. The views expressed within do not directly reflect the thoughts or opinions of NonProfit PRO and its staff.