Links to Blog Posts You Should Read
The Role of Sex in Fundraising
"But I digress. Copywriting is salespersonship in print or online, and a truly effective salesperson is someone who can relate to the audience. In short, female or male, a great copywriter is one who’s able to think like the donor." Click here to read the full post.
How disaster fundraising confuses us
"When natural disasters hit, fundraising skyrockets. That's a good thing, but it also creates a problem: It makes many fundraisers stupid. Because it leads them to believe that the everyday grind of normal fundraising is way too much work for far too little reward. Disaster fundraising is nothing like normal fundraising. It's a matter of speed, simplicity, and just being there. Media coverage takes care of the rest, and people give like crazy." Click here to read the full post.