Links to Blog Posts You Should Read!
Cause Marketing, Selfishness Drive Consumer Giving
"After giving college students the choice between donating through a cause marketing promotion or donating directly, the students that chose the former felt more selfish, less generous and even less happy." Click here to read the full post.
The Dirty Truth About Disaster Fund Raising
"Each high-profile disaster of the past few years—including the Haiti earthquake, Hurricane Katrina, and now the Japan catastrophe—have made it clear that the way charities raise money in response to disasters does not work." Click here to read the full post.