Links to Blog Posts You Should Read!
29 Ways to Get More From Your Nonprofit Website's Landing Pages
"A landing page is a page on your website where you want visitors to complete a specific transaction, such as donating money or joining an email list. Obviously these are some of the most important pages on your website. In Seth Godin's words, 'Landing pages are the new direct marketing, and everyone with a website is a direct marketer.' As you can imagine, this is always harder than it sounds. Bad design, uninspiring text and slow load times are just a few challenges. Below are tips you can steal to improve the results on your landing pages." Click here to read the full post.
Think Conversation, Not Megaphone, for Social Media Success (NTEN Case Study)
"'Social media is not a megaphone, it’s a conversation.' You’ve doubtlessly heard this phrase uttered at dozens of conference sessions and read it in many blog posts. Although that’s the first lesson most of us learned about social media, it’s been the hardest to implement. Having a 'conversation' with people you may not know very well, on a platform you’re not entirely comfortable with, isn’t easy to pull off. It’s a skill that has to be developed." Click here to read the full post.