Links to Blog Posts You Should Read!
Robert Egger On Why Nonprofits Need To Re-Think Marketing
"Nonprofits were born out of an era of extra in America. There were just a s—-load of extras in America. And nonprofits grew up in an era where they felt the only way to market themselves was the sort of moral absolutes of their projects. The reality is the era of extra is over in America, and it probably won’t come running back anytime in the immediate future. And I think the American public is moving past the situation where they are going to be satisfied with bromides. So it’s going to be imperative that nonprofits provide documentation of what is their economic impact on their community. How much money are they bringing from outside the community into the community?" Click here to read the full post.
Pitching is for Baseball
"Leave the pitching to the baseball players. Engage, rather, in a dialog. Ask questions and listen to the answers. Be prepared to answer questions asked of you. Don’t rush things, take it slow. The Ask needn’t be a one-night stand. It can take a number of meetings, sometimes involving additional people. Handled correctly, and looked at as one step in a long series of steps that culminate in a relationship, you will find that instead of a donation you have a donor, who will support your organization for a long time with many different gifts." Click here to read the full post.