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On Death, Mortality and Marketing
"I think it's also wise to contemplate our own mortality as marketers. We can't forget that everyone has many options for how to spend the precious time we are given in this short life. Therefore we should feel an obligation to provide a very good case for why they should devote some of their life to what we're asking. If we can't make that case competently and convincingly from their point of view, then we should leave people alone." Click here to read the full post.
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