Links to Blog Posts You Should Read!
Five Tough Questions Every Entrepreneur Must Ask about Growth
"Getting a venture underway is often easier than keeping it going and growing. At each major stage from start-up to sustainable success, entrepreneurs face tough questions about shifting gears, making major changes, and letting go of people, partners, and products. For new businesses, inability or unwillingness to change can land them in the statistics about high failure rates at the five-year mark. For non-profits, clinging to the past can lead to marginality and stagnation. To keep an enterprise on track while facing the often-pleasant challenge of growth requires making sometimes-painful adjustments in these five areas … " Click here to read the full post.
We’re Not The Only Ones Focused On Retention
"52% of these marketing and corporate managers cited customer retention as their top current priority, followed by customer acquisition (38%), and customer profitability (29%). I was surprised by the strong showing for retention, given that the ‘glamor’ in corporate marketing has always been on increasing market share. I’m not sure whether they are learning from us nonprofits, or we should be learning from them." Click here to read the full post.